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Web Analysis

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To evaluate the effectiveness of my digital marketing efforts, I used Google Analytics 4 (GA4) to examine website traffic to dalankennedy.com from July 15 through October 14, 2026. I focused on three key areas: User Acquisition, Page Views & Unique Page Views, and Demographic Details. My goal is to build an effective professional portfolio and … Read more

Review Analysis of Nike Factory Store – West Jordan, Utah

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Positive review analysis Review collection To begin the positive review analysis, I went to Google Maps and searched for the Nike Factory Store in West Jordan, Utah. I opened the reviews and sorted them to show the highest-rated reviews first. I collected written customer reviews with positive ratings so I could use ChatGPT to identify … Read more

Using AI for Digital Marketing: Customer Persona, SEO, and Content Creation for Charles Schwab

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Customer Persona Information needed To begin this project, I first needed to determine what information was necessary to create a detailed customer persona for Charles Schwab. I used ChatGPT to identify the information needed. Prompt: I want to create a customer persona. What information do you need to create it? Result: ChatGPT identified several categories … Read more

Using AI for Digital Marketing: Customer Persona, SEO, and Content Creation for Nike

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Customer Persona Information needed To begin this project, I first needed to determine what information was necessary to create a detailed customer persona for Nike. I used ChatGPT to identify the information needed. Prompt: I want to create a customer persona. What information do you need to create it? Result: ChatGPT identified several categories of … Read more

Customer Persona for Charles Schwab

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Costumer Profile Image source: Charles Schwab, The Art of Adapting to Evolving Financial Needs Demographics Age: Primarily adults in their 30s through retirement age, depending on their financial and investment needs. Gender: All genders. Location: Customers throughout the United States, including urban, suburban, and rural areas. Education Level: Varies, with many customers having college or … Read more

Customer Persona for Nike

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Costumer Profile Image source: Nike, C1TY “Street” Shoes product page Demographics Age: Primarily young adults, approximately 18–35 years old.Gender: All genders.Location: Urban and suburban consumers throughout the United States and globally.Education/Occupation: College students, young professionals, athletes, fitness professionals, and other active adults.Income: Generally moderate to upper-middle income, with discretionary income available for athletic footwear and … Read more